2016 was an eventful year for the Moscow Convention and Exhibition Bureau. Headed by the management team of Andrey Zhukovskiy and Tatiana Anisimova, the MCB launched several daring city-wide and global-scale projects and co-organized a number of high-profile meetings Moscow had been working hard to attract.
The name of the crucial programme launched by the MCB – ‘Made in Moscow’ – says it all. It is nothing less than a national brand, under which national pavilions of Moscow innovators and manufacturers will be organized at home and foreign trade shows, displaying a staggering array of new technologies from Russia. ‘Moscow is pumping out innovative products through a network of 26 brand new science parks all over the city. If there ever was a doubt that Russia is a strong player on the global high tech market, ‘Made in Moscow’ will set this misconception to right’ – points out Andrey Zhukovskiy, head of the MCB Organizing Committee. The Made in Moscow pilot show is a joint stand of 25 Moscow medical product manufacturers at the Russian Healthcare Expo in December.
The big event that put Moscow on the global scientific and industrial map in 2016 was the 33rd IASP (International Association of Science Parks) World Conference that saw the who-is-who among the world science park elite in Moscow for the first time ever. The innovative Moscow hosted over 1 700 professionals from 70 countries, the 6-day programme comprised around 70 speakers at 3 venues. The Moscow edition of IASP was opened by the Russian Prime Minister Dmitry Medvedev, the Mayor of Moscow Sergey Sobyanin and the IASP Director General Luis Sanz.
The Moscow Convention and Exhibition Bureau had an important part to play in the celebration of world-altering technology. Being the operator of the event’s cultural and social programme, the MCB used this opportunity to demonstrate the city’s outstanding technological brainpower, as well as to show the legendary hospitality and splendour that makes Moscow a true gem of the Northern Hemisphere. Tatiana Anisimova, MCB CEO, recalls her impressions of the IASP week: ‘We took the guests on a big tour around Moscow’s iconic landmarks and organized business visits to the capital’s leading science parks. I’m sure our social programme helped the delegates see the meaning of the words “Russian hospitality”: an open air informal dinner and the “Winter Symphony” gala dinner were both brilliant, vibrant shows with an unmistakably Russian vibe. For a close of the show we had another pleasant surprise for the guests: an unforgettable night in the Bolshoi Theatre.’
Another important first for Moscow was the Summer meeting of the ICCA Central European Chapter, which the Russian capital hosted in August. Members of the ICCA CEC, the largest division of the ICCA family both in terms of size and geographical diversity, got together in Moscow to talk hot industry issues. The Moscow Convention and Exhibition Bureau, along with the partners Restec Events, Intourist, World Trade Center Moscow, MAKO and VDNH, gave foreign guests a perspective of Moscow’s convention infrastructure and did their best to outline the spectacular possibilities for future international meetings that Moscow is capable of hosting.
Anna Gorska, Head of ICCA CEC, voiced her appreciation of the Russian capital: ‘I see Moscow as a promising congress destination, holding lots of new opportunities for foreigners. Everything here changes rapidly and for the best.’
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